A Central Florida resort chain is stepping up to support residents of the gulf coast and big bend areas trying to escape the path of Tropical Storm Helene, which is expected to strengthen into a Category 3 hurricane now before it makes landfall. Rosen Hotels & Resorts has activated its Florida Resident Distress Rates for those in the counties under a state of emergency declared by Governor Ron DeSantis. Discounted rates start at $69 per night at several properties with no resort fees and free Wi-Fi included.